Google had planned to make this change later, but the coronavirus pandemic sped up the timeline. What you need to know Google is making retail listings free on Google Shopping. The changes roll out from the end of April in the U.S., coming globally before the end of the year. Google had planned to introduce thee changes eventually, but the coronavirus pandemic forced an acceleration of the timeline. Google will now start letting businesses list their inventory online for free on Google Shopping. Previously, it would have charged businesses for a product listing on the Shopping page, soon listings will be done for free. Merchants will still have to pay if they want to be promoted, but it's now free to be listed and surfaced organically if a customer searches a relevant term. Google's president of commerce, Bill Ready explained the move in a blog post: Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merc...
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