A Pixel 6 with a Google chip is a bold move that we all want to see

Designing an in-house chip for smartphones would be a big deal for Google, but a lot of risks come along with it. The news that Google could be putting its own chip inside the Pixel 6 is really cool, especially for consumers and fans of the Pixel phones. It's a risky move — even for a company the size of Google — but one we've expected to happen eventually. Even if you're not a Pixel phone fan and use any of the other best Android phones, it's interesting as all get out. It's also going to be quite the balancing act between risk and reward, one that could affect the Android ecosystem as a whole. Building a microprocessor isn't a new idea for Google; we've seen the company build its own chips like the Pixel Visual Core and the Neural Core with a lot of success. Both pieces of silicon did exactly what Google wanted and even spurred the competition to match their capabilities. Google no longer needs to use them thanks to Qualcomm's improved image signal processing. Google also ...
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