Google's new Play services update will come into effect in "late 2021." What you need to know Google is implementing additional safeguards to ensure Android apps cannot track users who have opted out of sharing their "Advertising ID." Google says the changes are aimed at providing users with more control over their data. The new policy is expected to be rolled out later this year. Google will soon make it a lot harder for Android apps to track users who opt-out of sharing their Advertising ID. Advertisers use a device's "Advertising ID" to track users as they switch from one app to another. While Google already lets Android users limit ad tracking and even reset their Advertising IDs, developers can easily find their way around the current restrictions with the help of alternative device identifiers. Once Google implements its new policy later this year, developers will only receive "a string of zeros instead of the identifier." The Financial Times reports that Google announ...
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