Google just has not made an iMessage competitor because "none of the internal Google divisions have a definitive responsibility for messaging"
Instead of complaining about Apple's iMessage service and pushing the company to adopt RCS, Google could easily fix its problem by creating a unified messaging platform, but experts say the company has been "chronically plagued" by too many cooks in the kitchen and have simply not prioritized this.
Last week a Wall Street Journal article detailed how Apple has locked-in U.S. teens with its iMessage service. In response to this, Google's senior vice president Hiroshi Lockheimer tweeted: "Apple's iMessage lock-in is a documented strategy. Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this."
Apple's iMessage lock-in is a documented strategy. Using peer pressure and bullying as a way to sell products is disin...
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